History

Force Motors, is the Pune based pioneer of the Light Commercial Vehicle (LCV) Industry that has given India iconic brands like the Tempo, the Matador and the Traveller. Force Motors is completely vertically integrated automobile company which manufactures its own engines, chassis, gear boxes, and axles for the entire product range.

Founded and promoted by Late Shri N. K. Firodia, Force Motors (formerly known as Bajaj Tempo) started production of HANSEAT 3-wheelers in 1958, in collaboration with Vidal & Sohn Tempo Werke Germany.

The company is renowned for its long established top-line Commercial Vehicle Business. It has always led the way in automotive manufacturing in independent India with its Light Commercial Vehicles (LCV) and Multi-Utility Vehicles (MUV). The company has now extended its presence with the establishment of the Agricultural Vehicles (AVD). Force Motors entered the Personal Vehicles segment with the launch of its SUV Force One in 2011; establishing the new Personal Vehicles Division (PVD).

Over the last five decades it has partnered with leading global automotive names like Daimler, ZF, and Bosch. Through these associations comprehensive in-house expertise for design, development and production of the entire range of automobiles has been developed.

Force Motors is a top Indian manufacturer with its group company Jaya Hind Industries manufacturing auto components and having an established presence in the cylinder heads, blocks and clutches manufacture.

With two facilities, at Akurdi (Maharashtra) and at Pithampur (Madhya Pradesh), Force employs around 7,500 people. The Pithampur plant was set up in 1987 and is designed and built to the specifications of Daimler-Benz. Both the plants have advanced functional areas like Research & Development, Production Engineering, Tool Manufacturing along with state-of-the art assembly lines, and Body and Paint shops.

In 1999, as recognition of Force Motors’ engineering infrastructure and capabilities, a dedicated facility for assembling and testing engines for Mercedes Benz passenger cars to be made in India was set up. Till date Force Motors has supplied over 35,000 engines. This portfolio has grown to include the front and rear axles of the C and E class passenger cars, which was added in the last two years.

In 2003 a technology sourcing agreement was signed between Force Motors and MAN Trucks and Buses AG for the localization of the licensed technology. As a request from MAN, a joint venture was created forming MAN FORCE TRUCKS Pvt. Ltd to produce the large 1300 NM and 850 NM gear boxes and complete cabin for the Heavy Commercial Vehicles (HCV) in India. During early 2012, the company parted ways amicably from the Joint Venture.

In September 2004, Force entered into a comprehensive Technological Agreement with ZF – the world leader in transmission technology. This agreement enabled the company to acquire both product and process technology.

In a move away from its long-established top line business, of being a Commercial Vehicle Maker, Force Motors has chosen to enter the Personal Vehicles arena via the Sports Utility Vehicle (SUV) segment.In 2011 Force Motors launched the Force One SUV. This was the first offering in the Personal Vehicles Division and is followed by the launch of the world’s first E.O.V (Extreme Off-Roader Vehicle) the GURKHA during early 2013.

The word ‘Force’ is not just the product of ‘mass’ and ‘acceleration’. It reflects values of ethical business, strength in technology and manufacturing, and energy in product development. It is also the binding force in the close and mutually beneficial relations the company enjoys with its customers, dealers, suppliers and business associates.